Link Building for eCommerce Sites

Link Building for eCommerce Sites.In the ultra-competitive world of online retail, ranking at the top of search engine results can mean the difference between a thriving eCommerce business and one lost in the digital noise.

While on-page SEO, product optimization, and user experience are vital, link building remains a powerful driver of organic traffic and search visibility for eCommerce sites.

At SEO SSL, we understand the unique challenges and opportunities that eCommerce businesses face when it comes to building links. In this guide, we explore proven strategies, common pitfalls, and actionable best practices that will help your online store climb the rankings in 2025 and beyond.

Do’s, Don’ts, and Best Practices

1. Why Link Building Matters for eCommerce SEO

Backlinks are one of Google’s most important ranking factors.

For eCommerce sites, backlinks serve a dual purpose:

• They boost the authority of product, category, and content pages
• They drive referral traffic that can result in direct conversions

Unlike blogs or service websites, eCommerce platforms often struggle with naturally attracting links. That’s why a strategic link-building campaign tailored for eCommerce is essential.

Benefits of eCommerce link building:

• Higher rankings for product and category keywords
• Increased domain authority
• More visibility for high-intent search terms
• Enhanced brand credibility
• Long-term, compounding traffic growth

2. The Do’s of eCommerce Link Building

To succeed in link building for online stores or limo company, focus on techniques that are white-hat, scalable, and relevant to your industry.

Do Create Linkable Content Assets

• Product pages alone aren’t enough to attract backlinks. Create content that provides value and encourages natural links.

Examples include:

• Buying guides (e.g., “How to Choose the Best Running Shoes for Flat Feet”)
• Product comparisons
• Trend forecasts or seasonal picks
• Infographics or visual charts
• Blog posts addressing customer FAQs

Leverage Influencer and Blogger Outreach

Collaborate with influencers and niche bloggers to review your products, create unboxing content, or include your store in curated lists.

• Send personalized outreach emails
• Offer exclusive discount codes for their audience
• Provide high-resolution product images or media kits

Build Relationships with Industry Publications

• Get featured in online magazines, trade journals, and authority websites related to your product category.
• Pitch unique brand stories or success angles
• Submit guest posts or expert commentary
• Respond to relevant HARO (Help a Reporter Out) queries

Use Broken Link Building

• Find broken links on eCommerce blogs or shopping guides and suggest your relevant product or category page as a replacement.
• Use tools like Ahrefs or Check My Links
• Target “Top 10” lists and resource pages with dead links

Optimize for Internal Linking

• While internal links don’t count as backlinks, they help pass authority through your site.
• Link from blog posts to product pages
• Use contextual anchor text based on customer queries
• Build silo structures that strengthen your category pages

3. The Don’ts of eCommerce Link Building

Avoiding black-hat or low-quality practices is just as important as implementing good ones. Mistakes in link building can trigger penalties, damage brand reputation, or waste valuable resources.

Buy Links from Link Farms or PBNs

• Paid links from shady networks are a red flag for Google. These may work temporarily but can lead to manual penalties or long-term suppression.

Use Exact-Match Anchor Text Excessively

• Anchor text that matches your target keywords too closely especially in large volumes appears manipulative. Diversify with branded, generic, and long-tail anchors.

Rely Solely on Product Pages

• Trying to earn links directly to product URLs is tough. These pages often lack the informational value that attracts natural backlinks. Focus on driving authority to category pages or content hubs.

Ignore Nofollow Links Entirely

• Nofollow links don’t pass link equity, but they still drive traffic and build brand visibility. They’re also useful for link diversity and natural link profiles.

Automate Link Building Without Oversight

• Automated tools that post links to forums, blogs, or directories without editorial review are dangerous. They create unnatural link patterns that Google can easily detect.

4. Best Practices for Link Building That Converts

Beyond just gaining links, your strategy should support both rankings and revenue.

Here’s how to ensure that:

• Focus on Category and Content Pages
• Category pages are typically more evergreen and less volatile than individual product pages. They also group related products, making them more attractive for linking.
• Create content that naturally links to these pages:
• Top 10 product roundups
• Seasonal shopping guides
• Gift ideas by price or audience

Use Data to Drive Outreach and Targeting

Identify high-performing content and link targets using tools like:

• Ahrefs (for competitor link analysis)
• SEMrush (for content gap discovery)
• BuzzSumo (for content trends and influencers)

Build a custom prospect list of:

• Bloggers who link to similar products
• Niche YouTubers or TikTok creators
• Journalists covering your market
• Integrate Social Proof and PR

Get featured in “as seen in” badges and media coverage that links back to your homepage or specific categories.

Sources include:

• Press releases
• Affiliate partnerships
• Product review sites

Run Campaigns for Linkable Promotions

Host giveaways, contests, or collaborations that naturally encourage links.

Examples:

• “Enter to win our Spring Product Bundle”
• “Collaborate with us on a community initiative”
• “Nominate a local hero and get featured on our blog”

Be sure to follow Google’s guidelines when requesting links for promotional purposes.

5. Monitor Your Backlink Profile Regularly

As your eCommerce site grows, keeping tabs on your backlinks is crucial.

What to track:

• New vs. lost referring domains
• Anchor text distribution
• Toxic or spammy backlinks (using SEMrush or Ahrefs)
• Backlink velocity (natural growth over time)

Disavow harmful links and update your outreach strategy based on performance.

6. How SEO SSL Can Help Grow Your eCommerce Store

At SEO SSL, we help eCommerce brands build authoritative, ethical, and conversion-focused link building campaigns.

Our eCommerce link building services include:

• In-depth backlink audits
• Competitor analysis and content mapping
• Blogger and influencer outreach
• Guest posting on high-authority retail blogs
• Linkable asset creation and promotion
• Monitoring and disavow support

Whether you’re selling niche handmade goods or managing a large-scale online store, we tailor every link-building campaign to meet your growth goals.

Build Links That Drive Rankings and Sales

In 2025, link building for eCommerce is about much more than just rankings. It’s about creating meaningful digital relationships, offering genuine value, and turning every backlink into a pathway to traffic, trust, and conversions.

By following the do’s, avoiding the don’ts, and applying the best practices outlined above, your eCommerce brand can stand out in a crowded marketplace and dominate organic search.

Ready to scale your store’s visibility and authority?

Contact SEO SSL or visit www.seossl.com to start building powerful, performance-driven links for your eCommerce business today.